Nike X Megan thee Stallion

Nike, in collaboration with NTC (Nike Training Club), joined forces with Megan Thee Stallion to curate a distinct workout experience, led by Megan herself, titled "Hottie Bootcamp." The aim was to cultivate an inspirational atmosphere and attitude within the workout, catering to both her fans and aspiring young athletes.

Our role encompassed crafting the visual aesthetics for the workout series and spearheading the promotional campaign for Hottie Bootcamp.

Assets: OOH, Social, NTC platform, nike.com
Role: Creative Direction, Art Direction
Credits: Photography/Video-Adrienne Raquel, BlueOX