Lids In-store Mural 42nd NYC

We collaborated with Lids and created a dynamic mural for the new Lids store on 42nd Street in Manhattan, drawing inspiration from the New York Yankees, NYC culture, and local sports. Elements from the mural were also incorporated throughout the store, enhancing the retail space and personalizing the customization area, creating an immersive and visually striking experience for customers.

Assets: Mural design, and graphic elements
Role: Creative Direction, Art Direction