Jordan Training Campaign

Jordan Brand Training embodies the authentic dedication and commitment required to uphold the esteemed Jordan legacy.

This Concept follows NFL players during their offseason training, capturing their unwavering determination and hard work in a raw, black-and-white style. The iconic red bar, set at a 23-degree angle, serves as the unmistakable Jordan badge, symbolizing excellence and aspiration.

Assets: Campaign, retail, Social, Nike.com
Role: Creative Direction, Art Direction
Credits: Photography-Boogie