Jordan Carmelo Anthony M11

The Jordan M11 – Carmelo Anthony's 11th signature shoe. Our campaign centers on the M11's unique attributes, allowing you to be unstoppable from the start and stay fresh through the fourth quarter.

Our creative approach harnesses the power of the "M" as a graphic element, vividly conveying the notions of lethality, emotion, and perpetual freshness – embodying the essence of "Forever Fresh."

Assets: Advertsing, Retail, Social, nike.com
Role: Art Direction, Design
Credits: Photography-Carlos Serrao